Pagerank Importance for SERPs

The latest pagerank update is over and many webmasters have got positive results and many are disappointed.

I would like to discuss on some questions which usually come into our mind when we talk about pagerank.

What is SERPs?

SERPs is Search Engine Result Pages, which means when you do a search on a search engine, the search engine displays the results of your search on the result page.

To get on the top of the SERPs, you really do not need to have high pagerank, but need to write good content with information. Present it a good way, use words that a visitor may use to search for a page that you are writing. Do not try to overuse or flood your post unnecessarily with key words.

Just have a look at the picture on the right. I posted a page related to reasons for fall in pagerank and it was indexed by Google in just 2 hours time and when I searched for the reasons for fall in pagerank, my page was no. 1 in Google search results (Main Search (Google.com). Mattcutts had mentioned about quick and fresh results from Google in his post. I do not have a high pagerank, then how could this happen. I had a very large number of page hits from Google for this key phrase. Its very clear that pagerank is not really a major factor for getting on top for good keywords.

Now let me explain the other part. This ranking will very soon taken by pages with higher pagerank, yes thats the advantage of having higher pagerank. If my web site has higher pagerank, the period of staying in top position is high. Pages with lower pageranks go down very soon. I do not know, when you check Google for the above, you may not find my page on top, thats the

Why do we go behind the pagerank factor?

I would like to highlight some of the advantages and gains of having pages with good pagerank.

• We can proudly say our pagerank is high, Google has importance of the page.
• Can get good advertisers
• Sell links
• You get more backlinks as other sites with lower pagerank will be interested in linking to your site
• More crawling from Google
• More visitors as the result of more back links

What would be a good pagerank?

Yes thats a question which is debatable.

I feel something like PR 4 is good. To reach a site with a pagerank like 4, you need to wait if you are depending on natural back links or you will have to trade links which is very dangerous, (Latest PR update has already proved it, still some have escaped). I am sure still the link trade will be on in some or the other way. Google needs to check on this to maintain the purpose of Google PR algorithm, which is purely on back links. My worry is that some innocent websites will also be effected in this filtering.

What pagerank cannot do?

If you have web page with high PR and do not have good contents, you will never be able to gain good ranking on any key phrase or keywords. You will not be able to grow your backlink as there will be no reason to link to your site.

Getting on top of the SERPs

• Forget about pagerank
• Provide, unique, interesting information to your readers
• Keep your website updated
• Write clean and good content for the visitors and not for search engines
• SEO is a factor which you need to keep in mind like
• SEF URL’s
• Proper use of keywords
• Most important is the TITLE of the page
• Forget about dumping keywords and using the meta keywords tag
• Never try to spam the page with keywords or try to fool the search engine with hidden text
• Do not copy contents from other sites and do posts (Duplicate Content is a big problem, you will be put in supplementary indexing)
• Use proper Robot.txt to avoid googlebots to crawl a single page with different URL’s
• Ping Google

If you are looking to increase your pagerank for the sake of getting traffic, then its a wrong concept. You need to just follow the about tips. These tips are from my experience and I have done well using these. I have never tried to get any backlinks or increase my PR. Pagerank is something which we need to wait for long time as natural backlinks cannot be created overnight. Google is aware of this and if you suceed in getting 500 backlinks in a month or two, you will surely be flagged and screened for spamming. Backlinks coming from sites which has some relation to your sites are important

If you have anything more to add on to this post, please feel free to comment

Update

Its just 2 hours from now I did the above post. I searched for google using the key phrase pagerank importance serps and you can see the result on the right side.

How did I do this?

• I do not have any backlinks to this page.
• The PR is not yet assigned to this page
• I do not have any hidden text
• What I did is a clean post, and informed Google about this post. This makes very clear that Google indexes pages as soon as its pinged. Google shows fresh results and fresh pages can go to the top. So you do not need to worry about pageranks or backlinks. Do quality posts and just let Google work its own way.

Tagged as: Google, Pagerank, SEO