Google Apps Opens Up Contacts to Socialize the Enterprise

Google makes it easier for users to find contacts within an enterprise, a move that mirrors some of the functionality in existing enterprise social software providers such as IBM, Socialtext and Jive. In-box socialization is table stakes for software makers that want to appeal to new enterprise customers by making it easier for workers to find company colleagues. – For Google Apps users who have been waiting for the software-as-a-service suite to resemble some of today’s social networks for businesses, Google is surfacing Gmail contacts more readily within companies. When corporate employees search for a contact in Gmail, they’ll see relevant contacts from …

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