If you need to sell a product, you need to tell the world about your product. Telling the world in short can be termed as Advertising. You should have noticed that when ever a new product is launched, its heavily advertised as advertisement plays the key role in the success of the product. There are different ways to advertise like Television ads, news papers, online ads, radio, etc.
The most popular and effective way of online advertisement is through Google Adwords which I have used many times for different product launch. You should use Google Adwords cautiously or you may burn your wallet. There are my options in this program where you can set your daily budget, keywords, date, time, location, etc. Adwords in not a free program, so you need to allocate a budget for this advertisement campaigns.
There are lots of other effective ways to advertise like you can find lots of sites offering advertising services. You should always look into sites which are related to your product rather than advertising your WordPress Plugin on a site which is about Tourism. Advantage of Adwords is that your ads will be displayed only on related sites and related search results.
Coming to the free advertisements
Free advertisements can by done by many options. You need to do lot of work for advertising for free, but could be much effective than the paid ones. Paid advertisements could show instant results, but free will surely take time. Here are some free advertising methods
Social networking sites – Social networking sites are one the best tools for free advertising. You can post links, reviews, etc on your social networking sites like Stumbleupon, digg, facebook and micro blogging sites like twitter. The success here depends on your social popularity and the number of social friends and followers.[FCC Adds Broadband Blog, Gets Twittering | Increase Traffic and Sales with Twitter ]
Submitting reviews – You can write reviews on different sites, blogs and even go for a press release.[Why should you do Guest Posting on other blogs?]
Commenting on others blog – Commenting on other blog with a link to your product review page could help you get some visitors who may be interested in your product. You should make sure that you comment on relevant blogs [Bonus Tip on commenting]
Email Signatures – Add a link to your email signature which links to a page where you write about your product
To conclude I would like to say is paid advertisements could give you instant and effective results but you will have to share the profit from your sales and even your advertising cost could go above your profit, if your campaigns are not well planed. In case of free advertisements, the results may be slow and could be more tedious and time consuming, but you will get results and profit for a long run.
