Advertising or selling your blog space to individuals or companies is the most used method to monetize websites or blogs. I myself and have seen that most of the webmasters try to sell their blog advertisement slots by providing a link like “Advertize here”, etc. But do you think this will work? How many of us get to sell the ad space directly, I think its very rare. May be very popular blogs or websites with high traffics may get some advertisers.
How do we promote our blog to Advertisers?
There are some effective methods to sell your advertising space to potential advertisers could be the following
Direct Contact
Send an email to the webmaster of websites which are related to your blog and tell them that you have space to advertize. If interested, get in touch with you or send the link to buy the ads.
Special Offer
Give a special rate to advertisers to get started. To be frank, I have not yet got any potential advertisers yet, but a few which cannot be considered as consistent income for my blog.
Factors that influence the sale of Advertisement Space
- Traffic – Traffic is the most important factor which can influence the sale of your ad slots.
- Quality of Traffic – Use Google Analytics or any website traffic analyzing software to display the traffic information of your blog. This could be helpful for selling your ads if your traffic stats are impressive. Quality of traffic means the source of traffic. There are different ways that you can get traffic to your blog, like search engines, social networking sites, direct traffic, referring websites, etc. Traffic from search engines are considered to be the best and could be consistent. Social networking sites like Stumbleupon, twitter, facebook or Digg can really boost your traffic if you are active on such sites or if any of your blog page gets to the top lists.
- Tool to sell your Ad Slots – Its very important that you capture your advertiser rather than giving them time to think too much or check with other competitors. Google Adwords is the most preferred advertizing tool used by most of the internet users and its working well. You should have an automated system to sell your ad slots. You can check my blog where I use an excellent tool which helps me sell some ads slots automatically. This tool is a Wordpress plugin called OioPublishers which is an excellent and a must have tool for every blogger who wants to sell ad slots for his blog or website.
Selling your ad space is not an easy task for a new blog or even when we look into blogs with high traffic, its not that easy. Most of the blogs I have seen are using the ad slots to advertize their own affiliate banners which is also a tactic to get started selling your ad slots. Most of my ad slots are with my affiliate banners which in fact pays better than the rates that I have set for my ad slots.
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