Mont Blanc, the classic pen makers, is launching a limited edition pen “Mahatma Gandhi Limited Edition 241”. Gandhiji’s image on a hoarding conveying message that the pen is mightier than the sword. Gandhiji who stood for simple living and high thinking will be endorsing a luxury pen which cost 11 lakh rupees.
The company is thinking that none other than the Father of the Nation, a voracious writer, is better as a global icon to communicate the values of the company to the world.
Can we use Mahatma to make profit?
Tushar Gandhi, the great grandson of Mahatma Gandhi, says "This is not a brand of guns or alcohol. It’s a pen which Gandhiji always associated with, it was his greatest tool. Also the donation is for an Indian trust, which is for the good of the society,"
The Mont Blanc company made a donation of 70 lakh rupees to Kolhapur Charitable Trust, which encouraged the great grandson of Gandhiji to co-operate with the brand.
Related posts:
Kishore Asokan is the author of this blog and has been blogging since 1999.
He is a software professional from Carnegie Technology of Education, Pittsburgh, USA. He works on
.NET, PHP, AJAX, etc. He has been making money online for the past 10 years and is still learning
to monetize his skills. He has recently launched his 
[...] other than Mahatma Gandhi, the Father of the Nation. Earlier he was endorsing a pen, Mont Blanc which costs Rs. 11 lakhs. Now his sexuality is brought to the public by a British historian Jad [...]