Do you use Google Ad Manager

Google Ad Manager is now enabled for all Google Adsense account by default. Earlier, Google Ad Manager was only through invitation. If you are having multiple sites and sell slots privately, then it would be of good use for you. Initially, you may find it bit complicated, but after you spend some time, it works excellent.

There are some interesting features that will really of good use for you. If you are not using it, just spend some time to activate and use it.

You will have to change all your Google Adsense code and insert new code for this to work. I will just explain how to start off with the Google Ad Manager.

Create Ad Slots

First you need to create Ad Slots which are the locations on your blog or website. You need to add information like the size of the Ad Slot and you can enable Google Adsense for this slot. If you enable Adsense for any slot, then if you have no ads booked for that slot, Google Adsense Ads will be displayed.

Create Placements

After you create Ad Slot, you need to create placements for every Ad slot. Every Ad Slot can have more than 1 Ad placements.

Add Products

Here you define different Ads with rates, like you can define a Ad Placement which can be sold to an advertiser. You need to mention the charges, type of charges, like CPM or CPC and other information

Add Advertisers

When somebody books an advertisement, you need to add that Advertiser to create campaigns. You can add information like the email Id, contact details address for advertisers

Add Orders

Once you add an Advertiser, you can add the order. While adding order, you need to select the placement for the order and other information

Add Line Items

In line item there are different types, like Exclusive ads, Premium Ads, Standard Ads, you can select the right one. You should understand the difference between these type before you select the right type. You should go through the help page to decide the ad type

Activate

After you create the creatives (Adding Images or code to display ad), you need to activate the order. You can decide the time to start the order and end the order

I have just given  a brief information about the Google Ad Manager to make you aware of this free service and if you are missing it. Please go through the help provided to work step by step. There are other Ad Managing Softwares which may be more simple for you to book ads. In Google Ad Manager, you need to create accounts manually for your advertisers.