Back links are very important for improvement of pagerank and pagerank is important for better traffic from Google. When a different website links to your blog or website, and is indexed by the Google Search engine, you can get an alert using the Google Alert service. Google Alert is of great use to keep track of the Google search engine results. If you create an alert for specific search key phrase, you will be sent an email by Google alert giving the information of the Search result.
You can use link:http://yoursite.com as the search key phrase to get an alert for the back links to your blog. When ever any other site links to your blog and get indexed by Google, you will receive an email stating the information. This helps you in knowing the which sites links to you and set the How Often parameter to “as-it-happens”
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